Sales & Variable OPS
Trend Announces RevenueRadar Fulfillment Partnership
Trend is officially announced as the preferred fulfillment partner for DealerSocket's database-mining tool, RevenueRadar. Trend is currently the preferred fulfillment partner for DealerSocket CRM. This means dealerships have been able to easily initiate and track...
Winter Illness Prevention
Winter is approaching faster than many of us even realize. With all of the positive fun and festive parts of the holiday season comes the additional risk of illness. Illness can quickly spread in a dealership, taking out many of your employees, and also increasing...
Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car sales are expected to hit 16.77 million this year, outstripping both last year’s rate and the consensus forecast. But why stop there? The improved economic environment...
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on who can hit the ball the farthest on the first shot. The same is true with closing – “What’s the best closing...
Digital Air Strike study finds that Social Media is king for consumers in the car buying process
Digital Air Strike, leading provider of automotive social media, online reputation and lead response solutions, released the results of its 2014 Automotive Social Media Trends Study at the J.D Power Marketing Roundtable in Las Vegas, Nevada yesterday afternoon. With...
The Service Department: It’s More Than Just Fixing Broken Cars
The best summary I have ever heard concerning our industry comes from Leigh Silver, who puts it like this: “The service operations can be viewed as a combination of running a sales floor, in conjunction with a manufacturing plant, in combination with a shipping yard,...
Unraveling the Mysteries of Matrix Pricing
The Many Ways to Increase Gross Profits At least once a month I get an inquiry from a Parts Manager or GM asking how they can improve their Parts Gross Profits by implementing a Matrix. When I ask them what they had in mind I initially get dead silence over the phone,...
Open Your Mind
Rite of passage, whether you are a dealer or a Sales Manager, is made up of many components, none withstanding the top 3 however. You must learn to use curse words in a poetic manner. You must learn to eat a cheeseburger and French fries in less than 3 minutes while...
Paying For Recalls – Audits on the Rise
Following a spate of recent (and ongoing) vehicle recalls from nearly every manufacturer, there appears to be an uptick in dealerships being “selected” for an incentive and/or warranty audit. Audit notices are critically important and should never be taken for...
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