Sales & Variable OPS
The Benefits of Responsive vs Adaptive Design
Over the past several years, mobile web use has nearly tripled, and now delivers more than 30% of web traffic. And though mobile users were assumed to skim headlines instead of actually reading articles, recent studies have shown that more and more users are regularly...
Car Sellers Refine Pitch to Women
Car sellers refine pitch to women, according to Wall Street Journal. On a recent hot summer night outside Detroit, a 62-year-old woman sat in a chair watching the Telegraph Cruise, a classic-car parade on Telegraph Avenue in Taylor, Mich., when a stranger approached...
Former CFPB Official Offers Buy-Here, Pay-Here Advice
Former CFPB official offers buy-here, pay-here advice, according to Used Car News. Rick Hackett, former Consumer Financial Protection Bureau assistant director and current partner at Hudson Cook, is advising buy-here, pay-here auto dealers of eight specific steps they...
Do You Have An Accurate View Of Profit Potential?
Do you have accurate visibility into the profit picture on each vehicle? After all, profit isn’t merely based on what you sold the car for minus what you paid to acquire the inventory. There are several other categories along the way that can erode profit potential....
SPARQ Offers a New Way for Auto Dealers to Interact with Customers, Generate Leads via Social Media
Auto dealers nationwide now have an effective solution to engaging customers and generating leads like never before on social media with the launch of SPARQ. The company offers a new approach to social media for auto dealers. SPARQ’s simple and wide-reaching platform...
Carfax, Honda Extend Decade-Long CPO Relationship
American Honda Motor Co., Inc. has selected Carfax as a provider of vehicle history information for the Honda and Acura Certified Pre-Owned Vehicle programs. For the last 10 years, Carfax® Vehicle History Reports™ have been a key component in the Honda and Acura...
Cox Enterprises Announces Formation of Cox Automotive
Demonstrating its industry leadership and goal of transforming the way cars are bought and sold, Cox Enterprises announced today the formation of Cox Automotive. This move brings together more than 20 leading wholesale and retail automotive brands, including Manheim,...
How tech giants are going to take over your car
How tech giants are going to take over your car, according to CNBC. Is this an Apple or an Android car? That may be the question you find yourself asking in the not so distant future. Just like Apple and Google continue to battle for market share in the smartphone and...
Cars Most Likely to be Dumped
Car most likely to be dumped, according to USA Today. While consumers consider many factors when deciding on the next car to buy, their own previous experience is perhaps the most significant one. Some car brands command high customer loyalty, while others command...
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