Sales & Variable OPS
Protect Yourself and Your Employees with Respiratory Protection
OSHA has instilled a variety of requirements for shops that have employees who wear respirators. This applies to any facility that conducts any spray coating operations including painting, priming, or rustproofing. To stay in compliance, make sure that you adhere to...
Flick Fusion Announces VidMail, an EMail Marketing Tool That Makes it Easy for Auto Dealers to Send Customized Video Emails
Flick Fusion, the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their...
Dealerships vs. Manufacturers: The Battle Over Vehicle Maintenance
Vehicle manufacturers are constantly bragging about their low cost of ownership. The marketing mantra stops just short of saying “all you have to do is put gas in it and go!” The prevailing wisdom of the manufacturers’ marketing departments appears to be “whoever has...
When the Push Should Be a Shove
The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself and eighteen dealers and used car managers walked in the room that morning. I actually had no real idea of what we were going to discuss. In that room were dealers that...
9 Tips for Packing Your Brand’s Message Into a 15-Second Instagram Video
9 tips for packing your brand's message into a 15-second Instagram video, according to Entrepreneur. It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to interact with consumers....
Outnumbered: Gen Y Buys More Cars Than Gen X
Gen Y buys more cars than Gen X, according to Forbes. Poor Gen X. Not only are Gen X’ers stuck with listening to Baby Boomer rock and roll up and down the radio dial, demographers say they’re still having to live down an earlier –and undeserved — reputation for being...
Technology Trends – Is your Head Spinning?
ADP is one of the oldest DMS companies, founded in 1949 to provide payroll services. In 1972, the Dealer Services division was formed to provide data processing to dealerships. Now, the core Payroll portion of ADP has decided to spin off the Dealer Services division...
Big Data, Big Opportunity
You might think that your dealership is too small to have any need for big data. However, the fact of the matter is that big data provides daily insights that are invaluable to individual rooftops and dealer groups alike. "When it comes to big data there's a fixation...
Customer Referral Program Made Easy with Pulse’s Dealership Mobile App.
Pulse, a provider of Mobile Apps announced today the addition of a Referral program to existing Dealerships and their branded mobile App offering. With a Branded Mobile App, Dealerships can grab a piece of prime real estate on their customer’s smartphone to boost...
Join us for Digital Dealer Las Vegas 2021