Sales & Variable OPS
Scion Selects 3 Birds to Energize its Dealer Communications Program
Scion Selects 3 Birds to Energize its Dealer Communications Program, from Virtual-Strategy Magazine. Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal...
Car Dealers Borrow Sales Strategies From Tesla
Car Dealers Borrow Sales Strategies From Tesla, from Insider Car News. It was only a matter of time before car dealers started to admit, at least to themselves, that Tesla Motors’ sales model has some good points. The move is ironic considering that some of the same...
Car buyers test-drive dealers on social media
Car buyers test-drive dealers on social media, from USA Today. "What's it gonna take for me to get you on this Facebook page today?" Auto dealers ask that question with increasing frequency these days, now that buyers use social media to help in the search for a new...
Here’s How GM Uses Social Data to Improve Cars
Here's How GM Uses Social Data to Improve Cars, from Adweek. Brands employ Twitter and Facebook feedback in new ways When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook,...
November Sales Pace at 17.20 Million-Unit Annual Rate
November Sales Pace at 17.20 Million-Unit Annual Rate, from F&I Magazine. November new-vehicle sales increased 4.6% to 1,302,043 units. On a year-to-date basis, sales increased 5.4% to more than 15 million units sold through during the first 11 months of the year....
Will OSHA use my documentation against me?
Clients frequently ask, “can my own OSHA documentation be used against me?” KPA receives this question frequently, and as such, myKPAonline is programmed to document your hazards correctly as well as to note your documentation’s deficiencies. Unfortunately there is...
Black Book Expands Jared Kalfus’ Role to Include Activator Sales Division Leadership
Strong Sales Leadership Helps Black Book Deliver Profit-Driven Tools Across Automotive Channel LAWRENCEVILLE, Ga. (December 9, 2014) – Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role...
New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy
New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ -- LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched an enhanced solution to...
Hidden Secrets of Leadership for Under-40 Dealership Managers to be Shared at Unique Retreat Powered by New York Times Bestselling Leadership Author Rory Vaden, Auto Industry Heavy-Hitters
LAS VEGAS, NV, December 9, 2014 – According to leadership and discipline author Rory Vaden, keynote speaker for the upcoming Automotive Leadership Under 40™ Retreat (ALU40™), the one most-essential characteristic separating true leaders from wannabes is...
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