Sales & Variable OPS
10 Things Nobody Tells You About Google AdWords
10 things nobody tells you about Google AdWords, according to Entrepreneur. While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about....
Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking
Always-on marketing to the always connected, from Marketing Profs. Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Happily, things...
L2TMedia Named Google AdWords Premier SMB Partner
L2TMedia, a digital marketing solutions provider, announced that it has been named a Google AdWords™ Premier SMB Partner (PSP). As a result, L2TMedia will have one more way to connect with automobile dealerships that want expert help in creating, managing and...
TrueCar Certified Dealer Network Reaches All-Time High 9,000 Dealers
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform, now has more than 9,000 active dealer partners in the TrueCar Certified Dealer network, including more than 8,000 new car franchise dealers and nearly 1,000 independent dealers. More...
Responding to Device Changes in Google and Bing
Responding to device changes in Google and Bing, according to Search Engine Watch. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing and Google announced...
Five Tips and Examples for Digital Marketing Success
Five tips and examples for digital marketing success, according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now,...
5 Ways to Dazzle and Delight Your Customers This Holiday Season
5 ways to dazzle and delight your customers this holiday season, according to Entrepreneur. As summer winds down and fall quickly approaches, it’s your job as a business owner to figure out how you’re going to get the most out of the upcoming holiday shopping season....
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
7 reasons your SEO campaign will fail and what you can do about it, according to Search Engine Watch. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and...
Haystak, vAuto Integrate Used Vehicle Data to Improve Search Marketing Results
Haystak® Digital Marketing today announced a new integration with vAuto that is designed to improve the effectiveness of search marketing campaigns for shared customers. Made possible by the integration of vAuto’s Provision pricing data with Haystak’s Dynamic...
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