Sales & Variable OPS
Auto dealers try to curb customers’ frustration with new technology
Auto dealers try to curb customers’ frustration with new technology, from The Columbus Dispatch. Donna Higley often talks to her new high-tech Lexus. “I’ll be in a parking lot, and it will warn me of something ahead, and I’ll say, ‘Yes, yes, I know,’ ” said Higley,...
Make the Essential Connection with Leads Visiting Your Website
Many of the hottest sales leads you get come in through your dealership website. If you are unable to form the essential first connection with these leads, many drop off or go to other dealerships. One way to break the ice and immediately interact with your online...
Are you selling Cars or iPads?
A good friend of mine recently shopped for a new car. He’s a pretty tech savvy person, but oddly enough, didn’t know much about the vehicle that he was thinking of buying. He said that he asked numerous questions of his salesperson regarding miles per gallon, safety...
Why Put a “Brain” Behind Your Website? Conversion, Conversion, Conversion
A study of Toyota, Lexus and Scion dealers underscores how behavioral analytics on websites can drive smarter chat and better conversion In recent years smart dealers have been re-focusing their digital marketing spend on driving traffic to their own websites, versus...
Dealertrack Announces Cash Offer to Acquire International Automotive Retailing Software Provider incadea plc
Acquisition Positions Dealertrack for Growth in Global Automotive Retailing Market Lake Success, N.Y., December 18, 2014 ─ Dealertrack Technologies (Nasdaq: TRAK) today announced a cash offer to acquire incadea plc (LSE AIM: INCA), a leading provider of DMS software...
DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com
DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com, from Yahoo Finance Canada. DealerRater's consumer-written dealership reviews to be integrated into AutoTrader.com dealer profile pages ATLANTA and WALTHAM, Mass., Dec. 16, 2014...
End-of-Year Lease Deals; Monthly Payment Mindset Fuel Rising Lease Credit Approvals Entering December
Lease Credit Approvals Rate Recorded at 84.2% Entering December CINCINNATI, OHIO (December 17, 2014) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year...
The Dealer Guide to Email Marketing in a Mobile World
The Dealer Guide to Email Marketing in a Mobile World, from Cobalt. According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other words, about 66% of...
Tesla Motors Inc Mall Stores Strategy ‘Clever’: Lexus
Tesla Motors Inc Mall Stores Strategy ‘Clever': Lexus, from ValueWalk. Tesla Motors Inc (NASDAQ:TSLA) is attracting the interest of some of the biggest luxurious automakers, with Lexus hopping on the bandwagon recently. Lexus thinks the company’s direct sales model is...
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