Sales & Variable OPS
Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer
The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources, and dollars should be allocated to these consumers. According to the...
How Can You Inspire Evangelism in Both Your Customers and Salespeople?
Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. "Create brand awareness" therefore serves as the first fundamental step in every solid marketing plan. Once general awareness is in place, one must move...
Eaton’s LED Solutions Help Georgia Auto Dealer Cut Energy Costs, Enhance Customer Experience
Pioneer Ford has seen a 61 percent drop in energy usage, better focus on design and color PEACHTREE CITY, Ga. - Power management company Eaton today announced that its Galleon ™ light-emitting diode (LED) area luminaires from its Cooper Lighting Division have...
Volvo Will Try to Reinvent Auto Marketing With New Strategy
Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says: Personalization Is In and Sponsorship Is Out Volvo will almost double its marketing spend over the next five years and has vowed to shake up the...
Shoppers Bite at Dealership Sweet Spots
Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no longer is guesswork, says consultant John Quade. It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers. “Your website is not...
Autoweek names Best of the Best/Car and Truck for 2015
Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the Alfa Romeo 4C, Ford...
Biggest Misperception When Shopping for an End-of-Year Car Lease: Outgoing Model Year Is Cheaper
Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by...
Dealers Move Beyond Doughnuts
Dealers Move Beyond Doughnuts, from New York Times. Corrie Watson and her twin brother, Will Churchill, wanted a strategy to attract younger customers to their three sizable family-owned automobile dealerships and to keep them coming back for decades. “We all sell the...
Subaru dealers get financial aid to boost fixed-operations capacity
Subaru dealers get financial aid to boost fixed-operations capacity, from Automotive News. Subaru dealers were given preliminary details of the brand's new program to increase fixed-operations capacity at its U.S. dealerships. Called Fixed Operations Expansion, or...
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