Sales & Variable OPS

Honda Gives Dealers Social Amp For Toy-Character Holiday Ads, from Forbes. Auto brands and dealers still have a long way to go to coordinate their marketing efforts effectively in the digital age, but Honda has harnessed up Pokey and enlisted G.I. Joe to get the brand...

Does Negotiating Cost Dealers Too Much?, from Wards Auto. Although people often say they disdain negotiating, the reality is they readily partake in it, often initiating it. Surveys indicate most car buyers dislike dealership price negotiations, but Gary May isn’t so...

MIGHTY ECONOMIC ENGINE Study shows region's auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs., from Lehigh Valley Business. Car sales are soaring and expected to get even better. The result is that sales and employment in the...

Volvo begins online car selling, from USA Today. Volvo is beginning online car sales, the latest automaker to offer skittish buyers, and those who buy everything else on the Internet, a way to skip the dealerships and shop from their computers or mobile devices. The...

Expect $1 Billion in US Purchases by Public Dealer Groups for 2014, from Auto Remarketing. In the dealership buy-sell market, it’s still the private buyers who are making the biggest waves, but that’s not to say all is quiet on the public retailer front, according to...