Sales & Variable OPS

Car Talk: The Marketing Gift of (Automotive) Gab, from 9 Customer Think. According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the power of informal...

Using Social Media to Promote Your Dealership, from Dealer Marketing Magazine. Social media should be an essential part of any auto dealership’s marketing plan moving into 2015. Even though many consumers want to physically see an automobile before they purchase it, a...

How to Find The Best Hashtags for your Car Dealership | #Automarketing, from 9 Clouds Automotive Marketing. If you’ve read anything about social media best practices for car dealers in the past few years, you’ve probably heard about hashtags. The truth is, there is...

Your Dealership’s Digital Marketing Strategy Sucks!, from Dealer Refresh. Well… Maybe “Sucks” isn’t exactly the right word but, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, there is a correct, comprehensive and...