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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

4 Tricks To Master The Magic Of Modern Lead Generation

4 Tricks To Master The Magic Of Modern Lead Generation, from Business 2 Community. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how. It’s no secret that the nature of lead...

Vehicles recalled for safety risks go without repairs

Vehicles recalled for safety risks go without repairs, from Trib Live. Each day, attorney Terry Harris sets out in his trusty 2002 Honda Civic, which has 150,000 miles — and has been recalled for a variety of defects considered dangerous by safety regulators. Two are...

Dealerships Vulnerable to Hack Attacks

Dealerships Vulnerable to Hack Attacks, from Wards Auto. Malware can steal customer social security numbers from finance and insurance department computers. With malware known as Keylogger placed into a finance and insurance computer by a hacker, a cyberthief may...

Service bays turn to text messaging

Service bays turn to text messaging, from Automotive News. Reminders, updates bring in customers Many customers of Mossy Toyota, a San Diego dealership near the beach, are millennials, generally ages 18 to early 30s. In an increasingly digital, on-the-go world, Dale...

5 Traits Of Customer-Focused Companies

5 Traits Of Customer-Focused Companies, from Business 2 Community. How do you personally define a customer-focused company? I’m not talking about a company that claims to be customer-focused but one that genuinely obsesses over improving their customer experience....

Stop Making Noise Online

When I got started selling cars in 1993 I was terrible at it. I didn’t have a clue about the importance of building a personal brand or prospecting, so I had to rely on the advertising decisions of my managers for more sales opportunities. My managers always used to...

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