Sales & Variable OPS
BMW’s December Surge Solidifies U.S. Luxury-Sales Leadership
BMW’s December Surge Solidifies U.S. Luxury-Sales Leadership, from Bloomberg. BMW boosted December sales 11 percent to hold off Mercedes-Benz and recapture the U.S. luxury-auto sales crown for 2014, as premium brands benefited from a surging stock market, low interest...
7 bad marketing habits to break in 2015
7 bad marketing habits to break in 2015, from Citi 97.3FM. I don’t know about you, but it feels like 2014 flew by. It seems like it was yesterday that I was at the pool with my kids and then BAM school started and then BAM Thanksgiving and Christmas happened and now –...
As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At The Pump
As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At The Pump, from International Business Times. It might seem counterintuitive to buy a gas-guzzling vehicle that will last for years based on a temporary drop in gas prices....
Car dealers prepare to do battle with Tesla at the state Capitol
Car dealers prepare to do battle with Tesla at the state Capitol, from AJC.com. Uber isn’t the only paradigm-shifting company that will have a presence at the state Capitol next week, when state lawmakers gather in Atlanta. The difference is that electric car maker...
Kendall Toyota Capitalizing on the Hispanic Marketing Opportunity
Hispanics are the fastest growing consumer group in America representing more than 56 million people and growing to 66 million by 2020. At their current growth rate, the US Census Bureau predicts that Hispanics will represent 30 percent of our country’s total...
Chrysler minivans set records as North American auto sales boom
Chrysler minivans set records as North American auto sales boom, from The Windsor Star. The Windsor-built Chrysler Town and Country was the top-selling minivan in the United States last year, and helped Fiat Chrysler post record-setting sales on both sides of the...
Study: Dealership Employee Turnover Not So Bad After All
Study: Dealership Employee Turnover Not So Bad After All, from Wards Auto. Turnover at new-car dealerships is significantly less than the private-sector average, says Ted Kraybill of ESI Trends. A new study rebuts a longstanding belief that dealerships burn through...
Rolls-Royce to Decide on SUV Expansion After Sales Record
Rolls-Royce to Decide on SUV Expansion After Sales Record, from Bloomberg. Rolls-Royce Motor Cars Ltd. will decide this year whether to follow Bentley into the sport-utility market, as the ultra-luxury brand seeks to expand further after a five-year streak of sales...
Carmakers finish strong in 2014; are even better days ahead?
Carmakers finish strong in 2014; are even better days ahead?, from West Hawaii Today. Confident in the economy and cheered by cheap gas, Americans are likely to push new car sales to their highest level in a decade this year. Analysts expect sales to reach 17 million...
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