Sales & Variable OPS
Shiny Objects and Technology
Shiny Objects and Technology, from Dealer Marketing Magazine. Tools to Increase Your Business Aren't Worth Much Without Follow-up and Training The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being...
The Price of Technology
For many years, price was the most important deciding factor in picking a DMS system. As a consultant, I’d do a detailed “apples to apples” comparison of a dealer’s R+R bid to the ADP proposal. It wasn’t an easy task because these bids were complicated. As they say in...
Email Marketing Tips/Tricks for Automotive Dealers
Email Marketing Tips/Tricks for Automotive Dealers, from Today's Dealer. Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that email marketing for local...
Is Your Dealership Ready to Dominate 2015?
Is Your Dealership Ready to Dominate 2015?, from 9Clouds Automotive Marketing. The first month of 2015 has come and gone. Did you make the most of it? 2015 promises to be a big year for automotive marketing, but you have to be ready to adapt your marketing approach...
What Is the Google+ Rel-Publisher Tag, and Why Is It Important?
What Is the Google+ Rel-Publisher Tag, and Why Is It Important?, from Opportunity MAX. Are you aware of Google Tag Manager? Many people may not realize what exactly Google Tag Manager is and the role it plays in enhancing site search engine optimization (SEO). Google...
Car Salesman Confidential: Why I’m Better Than The Internet
Car Salesman Confidential: Why I'm Better Than The Internet, from Motor Trend. In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealerships. "John Henry was a steel drivin’ man, lord lord...
Solera Holdings, Inc. Announces the Acquisition of Service Dynamics, Expanding Solera’s Owner-Centric Software & Services for Vehicle Maintenance & Repair
WESTLAKE, Texas, February 3, 2015 /PRNewswire/ -- Solera Holdings, Inc. (“Solera”, “our”, “us”) (NYSE: SLH), a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance...
January Auto Sales Set Quick Pace for 2015
International Nameplate Dealers Announce Monthly Sales Alexandria, VA (February 4, 2015) – The American International Automobile Dealers Association (AIADA) today released January 2015 sales figures for the international nameplate automobile industry. AIADA represents...
Car Ownership Has Peaked—or Maybe It Hasn’t
Car Ownership Has Peaked—or Maybe It Hasn’t, from Money Magazine. After a strong January for the auto industry, forecasts call for rising car sales in 2015—followed by more increases in the years ahead. So what's this business about already hitting "Peak Car"? Based...
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