Q

Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

Q

Sales & Variable OPS

Wireless updates open new avenues for autos

Wireless updates open new avenues for autos, from The Detroit News. Mobile apps are taking the communications industry by storm. And in the near future, a new generation of these specialized bits of software could be downloaded from the sky to your car or truck. Many...

Is Guerrilla Social Media A Good Strategy?

Is Guerrilla Social Media A Good Strategy?, from Magnum DealerFocus. It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms...

Leveraging Inbound Calls to Improve the Sales Process

Leveraging Inbound Calls to Improve the Sales Process, from Speed Shift Media. Inbound calls should serve as an integral component of the sales process. When a potential customer is reaching out to you, this is your chance to strike while the proverbial iron is hot!...

As Hispanics Buy More Cars, Stores Add Videos in Spanish

As Hispanics Buy More Cars, Stores Add Videos in Spanish, from Flick Fusion Blog. Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online. General Manager Eric Ideman said it was a response to two...

Trend 2: Cross-Channel Personalization

Trend 2: Cross-Channel Personalization, from 9Clouds Automotive Marketing. If you’ve just happened upon this post, this is the first in a series of posts exploring five key trends that will drive auto marketing in 2015. These trends are going to be happening over the...

Join us for Digital Dealer Las Vegas 2021