Sales & Variable OPS
Using Social Media to Promote Your Dealership
Using Social Media to Promote Your Dealership, from Dealer Marketing Magazine. Social media should be an essential part of any auto dealership’s marketing plan moving into 2015. Even though many consumers want to physically see an automobile before they purchase it, a...
How to Find The Best Hashtags for your Car Dealership | #Automarketing
How to Find The Best Hashtags for your Car Dealership | #Automarketing, from 9 Clouds Automotive Marketing. If you’ve read anything about social media best practices for car dealers in the past few years, you’ve probably heard about hashtags. The truth is, there is...
Your Dealership’s Digital Marketing Strategy Sucks!
Your Dealership’s Digital Marketing Strategy Sucks!, from Dealer Refresh. Well… Maybe “Sucks” isn’t exactly the right word but, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, there is a correct, comprehensive and...
5 New Year’s Resolutions for Paid Search in 2015
5 New Year’s Resolutions for Paid Search in 2015, from Search Engine Watch. Well, it’s that time of year. Time to reflect on 2014, and look forward to 2015. And with that, comes the making of resolutions for the new year. Exercise more. Eat less. Spend more time with...
Cross-Sell Reports and Dominion Dealer Specialties Join to Provide Interactive Performance to Dealers Nationwide
Norfolk, VA – January 21, 2015 – Cross-Sell Reports and Dominion Dealer Specialties, divisions of Dominion Dealer Solutions and industry leaders in inventory management and automotive market intelligence, have announced the integration of Cross-Sell Interactive with...
HookLogic Launches Mobile2Show, Helps Auto Dealers Conquest Showrooming Customers Away From Competitors
New York, NY— January 21, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the launch of Mobile2Show, a best in class mobile targeting and...
Cars.com Offers Service Certification, Helps Franchise Dealers Stand Out Amid Rising Competition
RepairPal Certified Helps Dealers Differentiate Service Business CHICAGO – Cars.com announced today it will unveil its first program designed specifically to help differentiate dealership service departments. RepairPal Certified, launching at NADA 2015 in San...
Still Healthy Demand For Some Smaller Cars Despite Low Gas Prices
Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration...
3 Ways to Increase Customer Retention, Boost Profits
3 Ways to Increase Customer Retention, Boost Profits, from Customer Think. We all know that 20% of our existing customers generate 80% of profits. However, the customer retention efforts of many companies still leave a lot to be desired. According to a report by the...
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