Sales & Variable OPS
Subaru suing CA dealership for alleged false customer surveys
Subaru suing CA dealership for alleged false customer surveys, from autoblog. Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the road. The responses...
New Opportunities for Dealerships as Automobile Buyers Embrace Digital
New Opportunities for Dealerships as Automobile Buyers Embrace Digital, from Wired. The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at every turn, through...
Trucks Add Fuel To Lease Fire
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck...
eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue
eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue, from Virtual-Strategy Magazine. DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, today...
The Four Buckets of Customers
The Four Buckets of Customers, from AutoPoint. We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and...
AutoHook by HookLogic Wins Automotive Website Award for Marketing Innovation
AutoHook Suite of Solutions Wins Automotive Website Award For Third Consecutive Year New York, NY— February 16, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today...
AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot
AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot, from Philadelphia Business Journal. AAA Mid-Atlantic has decided to expand into used-car sales, adding to a growing list of services it offers beyond roadside assistance and auto insurance. The...
Don’t Just Offer Certified Pre-Owned Vehicles, Market Them
Don’t Just Offer Certified Pre-Owned Vehicles, Market Them, from Wards Auto. Is that new used-car superstore actually you? With all of those once-new models about to re-enter the market as used vehicles, expect a 2015 decline in pre-owned prices. With new-car margins...
An Exclusive Interview with Doug Callahan and Suzanne Cochrane of Helm Brothers
Doug Callahan owns Helms Brothers Mercedes Benz and Volkswagen in Long Island, NY. His Mercedes store is one of the most successful in the country. The store began as a Studebaker franchise in 1934. After growing up working at the dealership, Doug and his father...
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