Sales & Variable OPS
“What’s a Dealer Gotta Do to Make More Sales?”
How to Make the Switch from Reactive Marketer to Proactive Mind Reader The tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no longer true. Things have changed,...
How To Get Links, Leads, Shares & Sales From What You Already Know
How To Get Links, Leads, Shares & Sales From What You Already Know, from Marketing Land. Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. You probably know more than you think. Not just about...
New Study Finds Mobile Video Ads Lead to Higher Engagement
New Study Finds Mobile Video Ads Lead to Higher Engagement, from Force Marketing. Mobile video ads see 5x more engagement on average. Want more engagement with your mobile ads? Try adding video, according to a recent study by Millennial Media. The study found that on...
Trying to Create a Safety Culture? Get your Frontline Employees to Commit
Much like it takes a village to raise a child, it can take an entire company to create and maintain a safety culture. A single safety professional can’t be everywhere at once, which means that to have a great safety culture, the rest of the company must be invested....
Ally touts dealership camaraderie in new ad campaign
Ally touts dealership camaraderie in new ad campaign, from Automotive News. Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. The stories include a look at an Ally account executive in Alaska...
Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements to Drive Quality Leads for Dealers
SCOTTSDALE, AZ--(Marketwired - April 06, 2015) - Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and product agreements to help dealer...
HookLogic Releases New eBook, Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale
New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: The Auto Dealer's Digital...
Customer Equity: The Predictor of Long-Term Success
Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer equity is defined by how valued a customer feels not by how much that customer values a company. This value stems from a...
Weekend thought starter: What selling kayaks and cars have in common
Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of the morning, but you know how it goes…the time and the price just seemed right. Truth is, I had been thinking about and...
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