Sales & Variable OPS
Happy Dealers Bring Happy Customers
Happy Dealers Bring Happy Customers, Industry Experts Say, from Auto Finance Excellence. Recognizing that happy consumers require attention and consideration from dealers whoa re themselves content, Huntington Bancshares Inc. has set out to ensure its network of 3,700...
A Shift in Consumer Behavior is Coming to Auto Finance, Industry Experts Say
A Shift in Consumer Behavior is Coming to Auto Finance, Industry Experts Say, from Auto Finance News. ORLANDO, Fla. — A shift in consumer behavior is coming for both auto lenders and dealers when dealing with car shoppers in the near future, according to Monica Orluk,...
Don’t Use an Auto Dialer Without Regulatory Backup
Don’t Use an Auto Dialer Without Regulatory Backup, from Dealer Marketing. Quick question: What, exactly, is an auto dialer? If you’re able to answer, you’re lying. At least in the eyes of the law. In courts across America, lawyers are debating what, exactly, can be...
Special Finance Commitment
Special Finance Commitment, from Dealer Strong. Are you on the 36% or the 64% team? Trust me – you want to be on the 36% team but it will take special finance commitment. In this post, I will explain the 64% team (and why you don’t want to be on it) and help you see...
Third-Party Leads vs. Dealer Site Generated Leads
This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade publications has vacillated over the past year. Frankly, metrics between these various services are not strictly...
NHTSA Administrator Mark Rosekind Tackles Technology Revolution In Automotive
NHTSA Administrator Mark Rosekind Tackles Technology Revolution In Automotive, from Forbes. Mark R. Rosekind has taken the helm of the National Highway Traffic Safety Administration (NHTSA) at a critical juncture for the federal agency. Not only did he fill the role...
Delphi car driving itself across the country
Delphi car driving itself across the country, from CNET. If there remains any doubt that autonomous cars are on their way, automotive-equipment maker Delphi intends to crush it by letting one of its self-driving research vehicles drive across the country, from San...
Tesla to Upgrade Cars Through the Internet
Tesla to Upgrade Cars Through the Internet, from The Wall Street Journal. Auto maker seeks to add features, like autonomous driving, directly to Model S owners Tesla Motors Inc. is positioning itself as a software company, as well as an auto maker, committing to a...
6 Ways To Quantify The Business Value of CRM to Your CEO
6 Ways To Quantify The Business Value of CRM to Your CEO, from Business 2 Community. So, you are a CMO with a strong zest for implementing CRM into your marketing initiatives. You recognize that automating social media and drilling deep into your client data for...
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