Sales & Variable OPS
Cross-Generational Selling Important as Ever
Cross-Generational Selling Important as Ever, from WardsAuto. Veteran F&I managers selling to young buyers, and junior F&I managers selling to older buyers must learn a thing or two. Older dealership finance and insurance managers, especially Baby Boomers,...
New Autotrader Study: Consumers Want Big Changes to the Car Buying Process
New Autotrader Study: Consumers Want Big Changes to the Car Buying Process, from Automotive Finance & Insurance. ATLANTA, March 31, 2015 /PRNewswire/ -- Autotrader's Car Buyer of the Future study, which was released today, shows that only 17 out of 4002 people...
Ensuring Auto Care Financial Success
Ensuring Auto Care Financial Success, from Shop Owner. Can you point your company in the direction of financial success, step on the gas, and then sit back and wait to arrive at your destination? Not quite. Any business owner knows you need to make numerous...
Dick Hannah Honda Moves To No. 1 In Their District And Increases Sales by 15% In Just 5 Months
Dick Hannah Honda has been Vancouver, Washington’s No. 2 Honda store for years. Recently, General Manager Joe Orr and his team executed a new targeted marketing strategy that lead them to become the No. 1 Honda dealership in their district. As a result of this...
Valet of the future may park your car remotely
Valet of the future may park your car remotely, from Fox News. "I hate having to look for parking spots," said graduate student Claire Bergman as her test car passed a series of occupied spaces in a Georgia Tech campus lot. "If I could have an app that's going to tell...
Nissan Announces Leadership Changes in North America
Nissan Announces Leadership Changes in North America, from The Auto Channel. NASHVILLE, TN -- March 20, 2015: Nissan today announced leadership changes within its North American operations coinciding with the upcoming start of the company’s Fiscal Year 2015 on April...
Dealer’s voice: Aviation technology continues to drive auto innovation
Dealer's voice: Aviation technology continues to drive auto innovation, from thestar.com. My curiosity about automobile technology goes back to when I was apprenticing to become an automotive technician. I would ask teachers and instructors where the latest...
Single Digit Bounce Rates, The New Normal
Keep Users on Your Site and Sell More Cars. Achieving Success Online Using Google’s Insights. You have probably heard about “bounce rates” before, a user lands on your site, spends less than 8 seconds, takes no action then leaves. It sure seems like this behavior for...
Retention, Loyalty or Acquisition Marketing?
Retention, Loyalty or Acquisition Marketing?, from Automotive Digital Marketing. We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of...
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