Sales & Variable OPS
CarStory® Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award
CarStory Market Reports named highest rated in Mobile Solutions category Austin, TX - April 13, 2015 - CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s...
Welcome to the Experience Economy: Expand Your Brand at a Lower Cost of Marketing
In the current economy, Customer Experience wins. Only 1.5% of all consumers are in the market for a new vehicle purchase at any time. What does that mean for dealers? Now more than ever it is critical to understand the digital journey of your consumer in order to...
A Look At How Car Brands Are Effectively Using Social Media
A Look At How Car Brands Are Effectively Using Social Media, from Forbes. While everyone knows social media is a valuable medium for customer engagement and lead generation, most industries still don’t know how to effectively use networking sites like Facebook,...
How to Boost VinSolutions with Marketing Automation
How to Boost VinSolutions with Marketing Automation, from 9 Clouds Automotive Marketing. OPPORTUNITIES ARE FLOWING BY LIKE A RIVER. If your dealership uses a VinSolutions CRM, you have an incredibly valuable opportunity to use marketing automation to grow your...
Six sales & marketing problems you can fix
Six sales & marketing problems you can fix, from Bdaily. Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message. To boost lead generation and grow customer bases, it is...
Closing The Deal: It’s All About Location, Location, Location
Meet Lisa – Lisa’s a new mom and is in the market for a car to accommodate her growing family. She thinks she found the perfect mini-van at her local dealership, and decides to stop by the coffee shop adjacent to the dealer before closing the deal on the shiny red...
Creating a Killer Online Video Strategy
The area of video focuses on several opportunities for an automotive dealer: Video pre-roll: provides the ability to geo-target automotive shoppers with a 30 second spot. Pre-roll is more cost effective than television since you are only focused on people actively...
Adapting to Mobile-Enabled Emails
79% of people report viewing emails on their phone 59% of smartphone users say they’re likely to make a purchase directly from their phone within the next year Social media has everyone buzzing, but email marketing is still the most predominant communication channel....
Five Questions You Need to Ask Yourself…with Mike Good
What on earth could possibly propel a dealership from 100 cars a month to over 5,000 annually? Is it really possible to elevate sales efficiency by 300%? Is it conceivable there could be a line out my door of great sales consultants dying to work for me? Am I dreaming...
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