Sales & Variable OPS

In my session, “Fixed Operations: The Auto Industry’s Missed Marketing Opportunity,” Iwill explain why a dedicated digital marketing effort around Fixed Operations is essential for dealers to compete with independent service shops for local customers. According to the...

ATLANTA - As a company committed to innovation, quality and improving how they manage their vehicle portfolio, Porsche Cars North America, Inc. (PCNA) has signed an agreement with Cox Automotive to utilize the Actuos Portfolio Management Solution from its RMS...

Chevy Malibu sheds weight, gains room with sculpted 2016 makeover, from Automotive News. NEW YORK -- The next-generation Chevrolet Malibu will be larger, lighter, packed with new safety gear and wrapped in sculpted sheet metal that signals Chevy’s ambition to turn the...

Car maintenance sucks — but Openbay’s new device helps drivers not get screwed over, from Pando Daily. Car maintenance, and the costs associated with auto care, is a pain point and often a total mystery for many car owners. It is also one of the last industries where...

Automotive Trends in Safety and Comfort Repairs, from Dick & Rick's Auto Interiors. We are going through many dramatic changes in the automotive industry... some have made the automobile much more technical to not only operate, but also to maintain and repair. All...

DealerRater, J.D. Power Examine Service’s Connection to Sales, from F&I Showroom. WESTLAKE VILLAGE, Calif. — Dealers wanting to boost vehicles sales should focus on the experience their service department delivers to customers, concluded a joint analysis conducted...

April is National Car Care Month: Time to tell customers to spring for vehicle maintenance, from Motor Age. Spring is here and it is time to educated your customers on giving their cars some extra attention, says the non-profit Car Care Council. Results of vehicle...