Sales & Variable OPS

Much like it takes a village to raise a child, it can take an entire company to create and maintain a safety culture. A single safety professional can’t be everywhere at once, which means that to have a great safety culture, the rest of the company must be invested....

Ally touts dealership camaraderie in new ad campaign, from Automotive News. Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. The stories include a look at an Ally account executive in Alaska...

SCOTTSDALE, AZ--(Marketwired - April 06, 2015) - Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and product agreements to help dealer...

New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: The Auto Dealer's Digital...

Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer equity is defined by how valued a customer feels not by how much that customer values a company. This value stems from a...

Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of the morning, but you know how it goes…the time and the price just seemed right. Truth is, I had been thinking about and...

How to Make Your Digital Dealership Inviting for Non-English Speakers, from activEngage. American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English speakers than...