Sales & Variable OPS
Text and Engage with Today’s Changing Consumers – The Importance of Texting Consumers and How to Stay Compliant
Technology is constantly providing an ever expanding list of how people communicate with one another. Over the decades, communication channels have gone from the Pony Express, to the Postal System, to overnight delivery, to fax machines, to e-mails to social...
How to Teach Your CRM to Think – and Learn from Big Data
How to Teach Your CRM to Think - and Learn from Big Data, from CMSWire. The problem with big data is, well, it’s big. Even with the best CRM to record and organize every interaction with your customer, if you don’t know how to leverage that data, you could risk...
Getting inside the mind of the digital car buyer
Getting inside the mind of the digital car buyer, from Automotive Management. Digital retail lessons from the US Chip Perry, Auto Trader Car dealers in the UK could learn from their American colleagues, according to Chip Perry, who established America’s Autotrader.com...
The Road to 100% Viewability in Display Advertising
The Road to 100% Viewability in Display Advertising, from Force Marketing. Display advertising, by its very nature, is only valuable if it’s properly displayed. This is a metric that the industry refers to as “viewability.” What is viewability? Viewability is loosely...
Auto/Mate Releases Free eBook: “The Auto Dealer’s Ten-Step Guide To Creating Customer Loyalty”
ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management...
Volvo’s Decision to Build U.S. Plant a Head-Scratcher
Volvo’s Decision to Build U.S. Plant a Head-Scratcher, from Wards Auto. Volvo CEO Hakan Samuelsson says the company can’t become a true global automaker without an industrial presence in the U.S. Volvo’s announcement it will invest $500 million to build a new assembly...
FCA, Toyota, Hyundai rise as industry ekes out another advance
FCA, Toyota, Hyundai rise as industry ekes out another advance, from Automotive News. U.S. auto sales rose for the 13th-straight month in March as the industry rode improving weather and strong truck sales to a slim advance despite declines by some major players. The...
“What’s a Dealer Gotta Do to Make More Sales?”
How to Make the Switch from Reactive Marketer to Proactive Mind Reader The tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no longer true. Things have changed,...
How To Get Links, Leads, Shares & Sales From What You Already Know
How To Get Links, Leads, Shares & Sales From What You Already Know, from Marketing Land. Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. You probably know more than you think. Not just about...
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