Sales & Variable OPS
Is Social Media Being Used Properly to Sell Cars?
How to Sell in the Mobile World The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter and Facebook were...
Let’s Talk About Vendors and VDP’s #accountability
Whether you’re the Dealer, GM or Digital Ninja This Is Cant Miss. How are you holding your platform/inventory vendor’s accountable for performance? Do you have an existing analytics account? Are you using it properly and do you know how to read those results? My...
Driving Measurable Consideration in the Models/Geography that Matter
Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge, with each vendor measuring and reporting results differently. How do you...
Business Development or Detriment? How Business Development Might Be Killing Your Business!
Let’s face it, as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars lost and that’s a fact! I heard another trainer say that there are as many funerals occurring for BDCs right now, as there are...
Predicting Success: A new model for selecting the right employee for your automotive group
Your dealership isn’t the building, the cars in the lot, or the ads you put out in your market. No, your dealership is your people. Your employees: you know, the ones who wake up every day (hopefully) eager to make that quota, to complete that transaction, or to...
The Most Popular Sessions at the 18th Digital Dealer Conference & Exposition
At the 18th Digital Dealer Conference & Exposition in Tampa, FL, you won't want to miss 100+ sessions, workshops and case studies! Here's a look at the most popular sessions, as selected by the Digital Dealer attendees using our mobile app, DigitalDealer.me....
Car Lease Credit Approvals See Lowest Numbers So Far In 2015
Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer...
NCM® Associates Offers Complimentary Autotrader Composite to Its 20 Group Clients
Overland Park, Kan., April 7, 2015 – NCM® Associates (www.ncmassociates.com) announced today its alliance with Autotrader, which will provide NCM 20 Group clients with a free performance report designed to help them maximize sales of new and pre-owned vehicles. NCM is...
A Slam Dunk For Fan Engagement: The McGeorge Court Shot
For the second year in a row, McGeorge Toyota in Richmond, VA launched the McGeorge Court Shot, a social media campaign offering a Virginia Commonwealth University student or alum, that could make a half court basketball shot, a new 2015 Toyota Camry. The main goal of...
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