Sales & Variable OPS
Creating a Killer Online Video Strategy
The area of video focuses on several opportunities for an automotive dealer: Video pre-roll: provides the ability to geo-target automotive shoppers with a 30 second spot. Pre-roll is more cost effective than television since you are only focused on people actively...
Adapting to Mobile-Enabled Emails
79% of people report viewing emails on their phone 59% of smartphone users say they’re likely to make a purchase directly from their phone within the next year Social media has everyone buzzing, but email marketing is still the most predominant communication channel....
Five Questions You Need to Ask Yourself…with Mike Good
What on earth could possibly propel a dealership from 100 cars a month to over 5,000 annually? Is it really possible to elevate sales efficiency by 300%? Is it conceivable there could be a line out my door of great sales consultants dying to work for me? Am I dreaming...
How to Keep Control of Your Retail Business in the Transition to Online Selling
Several years from now we will look back at 2015 as the beginning of one of the biggest changes in automotive retail in the last 15 years. That change is a shift to an online retail process. Consumer expectations are rising for the convenience and ease of an online...
It’s All About That Lead, ‘Bout That Lead – No Trouble!
The 3 Easy Concepts That You’ve Been Missing Why do we make life harder than it needs to be? Take the way we handle and respond to leads. We know that leads are important-- in fact, they are the major way we generate the initial contact and relationship with our...
The Power of Visual Content 80’s Edition
We know the importance of visual content marketing, it’s what we do; but do you? Studies done over the course of 2014 have shown that marketers that utilize visual content are seeing significant increases in their blog traffic, engagement levels on social media,...
There’s Only ONE M: MOBILE
Mobile is such a hot topic for car dealers in 2015 but most of the conversation centers around millennials. Thankfully, mobile technology offers dealerships the opportunity to connect with buyers of all ages without spending anything on ads. Mat Koenig, the CEO of...
10,000 likes mean nothing if your sales floor is empty
Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right audience. Think about it this way – what is every single person doing...
3 Reasons WHY you should care about the Real Market Value (RMV) of your customers
At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide your advertising – otherwise, you are wasting or sabotaging your marketing efforts. The RMV should also affect your pay plans – otherwise, your pay plan is not incentivizing...
Join us for Digital Dealer Las Vegas 2021