Sales & Variable OPS

Technology is constantly providing an ever expanding list of how people communicate with one another.   Over the decades, communication channels have gone from the Pony Express, to the Postal System, to overnight delivery, to fax machines, to e-mails to social...

Did you know that 95% of the average dealership’s site visitors will defect from the site due to lack of engagement, meaningful information and relevant offers. Why is that happening? Because that traffic is invisible to the dealer – nameless, faceless, and...

CRM feature helps dealers find and act on immediate sales opportunities MISSION, Kan. (April 14, 2015) — Today VinSolutions announced the availability of Target, a new tool in the VinConnect CRM solution. Target enables auto dealers to mine their customer databases to...

Nissan, SiriusXM to Debut New Telematics System, from F&I Showroom. NEW YORK — SiriusXM and Nissan have teamed up on a new telematics program that will debut on select 2016 model-year vehicles, starting with Nissan’s flagship Maxima sedan. NissanConnect is the...

Why Now is the Time to Embrace a Digital Strategy, from Speed Shift Media. Though the auto dealership industry has undergone a renaissance of sorts in the past decade, many are still reluctant to introduce digital into their dealership marketing strategies. Even...

4 Tips to Manage Multiple Agency SEO Team, from Forbes. If you thought managing a single SEO team was challenging, just think about all of the headaches that managing multiple agencies will cause – such as teams working on different tasks or in different countries....

Is CRM Enough?, from Business 2 Community. Customer Relationship Management (CRM) is no longer a new and trendy term, it is a foundational piece of any business. CRM has now been around for years.  At its core, CRM is used to house, track, and manage prospects and...

4 Elements of a Killer SEO and PPC Strategy, from Auto Dealer Monthly. The digital DNA of nearly every automotive dealership operating today is comprised of two important codes: SEO and PPC. If you don’t have someone at your dealership who knows what search engine...