Sales & Variable OPS
Is Your Website Alienating Customers?
Is Your Website Alienating Customers?, from Automotive Digital Marketing. I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrived. I felt a rush...
Mishandled Phone Calls Are Costing You Money
Mishandled Phone Calls Are Costing You Money, from Dealer Marketing. Call volumes to dealerships are up significantly, outpacing Internet leads by 4-1, according to ADP Digital. There are numerous reasons for this, including the proliferation of smart phones with easy...
5 Ways to Use Your Competitors to Gain SEO Momentum
Tips to help manage the spring service rush, from Dealernews.com. SEO seems like a solitary endeavor to many people. After all, most companies have one person or one small team dedicated to producing content, making onsite tweaks, and building external links, but the...
Survey: More drivers want to buy cars entirely online
Tips to help manage the spring service rush, from USA Today. Three out of four drivers polled worldwide say they would consider buying their car entirely online, a new survey finds. Already, 80% of drivers surveyed in eight countries say they are using some form of...
Norilsk Sees Nickel in Cars Tripling as Tesla Drives Sales
Norilsk Sees Nickel in Cars Tripling as Tesla Drives Sales, from Bloomberg Business. Nickel demand from the auto industry is set to rise as much as threefold in five years as output of electric and hybrid cars gathers pace, according to Russia’s largest producer of...
salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation
salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation, from StreetInsider.com. salesforce.com (NYSE: CRM) launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new Intelligent...
How to Keep Your Digital Marketing Organized and Vendors Held Accountable
How to Keep Your Digital Marketing Organized and Vendors Held Accountable, from Driving Sales. As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of...
What Sources Car Shoppers Trust Most
What Sources Car Shoppers Trust Most, from Auto Remarketing. NEW YORK - Marketing platform Crowdtap recently conducted a survey of roughly 500 male and female car buyers to get a glimpse at what shoppers think about reviews and social media as well as what sources of...
8 Steps to Social Selling
8 Steps to Social Selling, from Small Business Trends. You’ve built up your Facebook likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your pin boards on Pinterest. You’re building relationships and engaging on social media,...
Join us for Digital Dealer Las Vegas 2021