Sales & Variable OPS
Weak New Car Buys Could Fuel These Auto Dealer Stocks
Weak New Car Buys Could Fuel These Auto Dealer Stocks, from Investors.com. American consumers aren't new-car shopping as much as it looks from first glance at the data. But dealers that focus on used cars, parts and service are poised to thrive, according to an...
Low rates will continue to help auto sales, financing in 2015, experts say
Low rates will continue to help auto sales, financing in 2015, experts say, from Automotive News. NEW YORK -- Interest rates should remain low for the rest of 2015, helping auto dealerships sell vehicles, experts say. “Very low interest rates have been a great boon to...
Lenders’ outcry against CFPB ‘narratives’ is justified
Lenders' outcry against CFPB 'narratives' is justified, from Automotive News. It’s no wonder auto lenders cried foul last month when the Consumer Financial Protection Bureau announced its plan to begin posting consumers’ first-person tales of their grievances with...
SIU Automotive Program Gets Boost
SIU Automotive Program Gets Boost, from WSIU. A large automotive technology group has purchased the naming rights for the auto parts center inside the Transportation Education Center at SIU-Carbondale. University officials joined representatives of Bosch...
Technology helps restore ‘authentic’ car sounds
Technology helps restore 'authentic' car sounds, from Providence Journal. Engineers have developed ways to mimic what is music to a gear head's ears: the sound of an internal combustion engine. The aim is "to enhance the experience. Vroom, vroom goes the car. Or does...
New Company Enters Dealer CRM, Web Development Space
New Company Enters Dealer CRM, Web Development Space, from RV Pro. A new company is throwing its hat in the mix of dealer management and technology space. Fred Johansen and the founders of Cirrus Solutions in Palm City, Fla., are hoping to provide dealers an inclusive...
Do’s and Don’ts for Getting Online Reviews
Do’s and Don’ts for Getting Online Reviews Online reviews are now an integral part of the purchase journey as consumers seek out opinions from “someone like me.” 88% of consumers trust online reviews as much as personal recommendations. But getting online reviews is...
The Savvy Marketer’s Checklist for Seductive Landing Pages
The Savvy Marketer’s Checklist for Seductive Landing Pages, from Dealernews.com. Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you...
Understanding Direct vs. Indirect Dealership Website Referrals
Understanding Direct vs. Indirect Dealership Website Referrals, from DealerADvantage. Making sense your dealership's website referrals can be a complicated process. But at a basic level, it's easy to divide referrals into two simple categories: direct and indirect....
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