Sales & Variable OPS

Austin, Texas – April 29, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, today announced the integration of its award-winning CarStory Market Reports into the Autoblog marketplace, an AOL automotive channel....

Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to evolve over time,...

3 Refreshing Ways To Look At Marketing Analytics, from Forbes. It's not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. My numbers are down. After spending my last few columns in...

Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales. My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him share the link and assumed it was an old...

Here's Why Salespeople Need To Be Like Coaches -- Not Athletes, from Forbes. In a way, business is like a team sport. And every company with a product to sell wants the best salespeople on their team. Like athletes in pursuit of a personal best, salespeople often...

Can Podcasting Help a Dealership Market?, from Dealer DIY. The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so powerful. You have...