Sales & Variable OPS
CFPB Comes Out Swinging Against Arbitration in Releasing its Required Study
Arbitration and class action waiver clauses in retail installment sales contracts (“RISCs”) are important to dealers to help protect them and their businesses. If properly drafted, including citing the Federal Arbitration Act, these clauses waive a consumer’s right to...
I’m Ron Burgundy? 4 Ways to Avoid the Phone Script Trap
Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations - your service staff knows better than anyone how to handle a tricky situation with a car, but not always one with a customer on the phone. While it’s...
This Is Beautiful and You’re Messing It All Up
“The Internet killed my gross profit.” “The Internet made it so competitive we have to give away cars.” “The Internet lets every idiot in the world just review whomever they want and doesn’t care if the reviews are wrong.” “The Internet is what ruined the car...
Social Media Marketing Is Harder Than It Looks: 5 Tips to Ease Your Pain
Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more complex for dealers and it doesn’t live in its own silo anymore. It must be integrated with all your other forms of...
ADVERTISING: The Power of Social Trust!
‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business, but in virtually every category. Social networking, chat rooms and comments on business reviews open up the entire world to whatever the ‘word of mouth’ might...
5 Ways to Win with Today’s Digitally Savvy Service Shopper
In the time it takes to read this article, a service customer will research, evaluate and select a provider for their next vehicle repair. Chances are – if you don’t have a strong digital presence – they’ll head to the national quick lube chain down the street rather...
Website Analytics is Quickly Becoming Obsolete – Part 4
Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies that are making website analytics obsolete. Dynamic website content, more and more website traffic being non-human, and marketing...
Getting Something Done Well – Try It Sometime (If You Can) – Part 1
While doing some light reading in a recent issue of the Harvard Business Review, I discovered an interesting article titled “Why Strategy Execution Unravels,” which detailed the results of an interesting poll of some 400 international chief executive officers of large...
Opportunity Costs of Ignoring Your Bottom Line
1. Introduction There are many competing initiatives that leadership faces in the business world every single day. The recent NADA show in San Francisco presented many new and interesting opportunities to drive top line sales. There were new businesses designed to...
Join us for Digital Dealer Las Vegas 2021