Sales & Variable OPS

Peak Performance and Outsell Join Forces to Deliver a Powerful Cross-channel Customer Engagement Solution, from 24-7 Press Release. CALABASAS, CA, April 30, 2015 -- Peak Performance and Outsell have announced a business partnership and new product offering that will...

How Much Should My Dealership Invest in Digital Platforms?, from 9 Clouds Automotive Marketing. WHY DEALERSHIP MARKETERS SHOULD THINK LIKE WARREN BUFFETT There’s no question that with the top-down economics of manufacturer co-op programs, the motto is always “More....

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing, from Driving Sales. There's a trend we're seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors. When sales are down, changes...

6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately, not many automotive salespeople have mastered the art form. I’ve developed a simple, six-step process for obtaining referrals that will give you so much more...