Sales & Variable OPS
The Evolving Role Of CRM: Why Distributors Are Shifting Focus To Marketing
Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across multiple industries is that today’s consumers and...
Startups Offer New Ways to Buy and Sell Used Cars
Consumers have long distrusted car dealers. In DMEautomotive's 2014 survey of 2,000 automotive customers, only 1 in 5 perceived car dealer sales representatives as trustworthy. While some consumers choose to cut out the middleman by buying or selling cars on...
How to Increase Customer Engagement
So you have successfully launched your dealership's website, updated your blog with fresh content, and started all of the necessary social media sites in an effort to expand your customer base. While your online community continues to grow, you may notice a lack of...
Upcoming Webinar: The 4 Best Kept Secrets to Mobile Live Chat Success with Todd Smith
The latest research is clear that mobile-only users are quickly taking over the online retail world and according to comScore, they now outnumber desktop-only users by at least 1% and growing, with 78% using both mobile and desktop platforms. Also, Google has found...
Navigating SEO: 5 Little-Known Factors That Could Affect Your Rankings
While ranking factors are a controversial topic in the SEO world, they're also something SEOs love to speculate about and test in order to learn more about Google. Last year, Brian Dean of Backlinko created a list of 200 Google ranking factors that took the SEO world...
CRM Technology in the Modern Dealership
Managing customer relationships is key to success in the auto dealership industry, but the nature of the dealership industry presents unique problems. If you run a café you get to great your customers in person a few times a week or month and build a relationship...
Trends in Leasing: a Pathway to Improved Brand Loyalty – and Future Sales
New vehicle leasing has grown dramatically in the U.S. since the financial crisis, climbing to almost 23 percent of all new vehicle transactions in the first three months of this year vs. 16 percent in the same time period five years ago, according to IHS Automotive...
Great Time for Car Dealerships to Host Customer Clinics
Spring is a great time for a car dealership to hold a customer service clinic. I’ve always liked these special events that provide helpful maintenance tips to car owners while allowing stores to stay engaged with customers. I’d plan one for the near future. Many...
Negative SEO – It’s Real And You’re Likely A Target
One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms. Lately I have seen a VERY disturbing trend, that it is easier to lower other people’s ranking than it is to increase your own. Due...
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