Sales & Variable OPS
Six Fast & Furious Tips on Mobile Marketing for Auto Dealers
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market,...
The ONE Must Have Feature You NEED to Advertise – And How!
CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list. What did they choose?...
Facebook Algorithm Changes: Why Your Customers Are the Solution
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook...
10 Sales Tactics Guaranteed to Capture Your Prospect’s Attention
What do salespeople need to do in today’s tough business environment to catch the attention of decision makers? I recently uncovered some compelling data in a series of conversations I had with decision makers representing several industries, including: insurance...
FIAT CEO: Apple is planning an ‘intervention’ in the car industry
Here's yet another piece of evidence suggesting Apple is covertly developing an electric car: According to the CEO of Fiat Chrysler, Apple CEO Tim Cook is "interested in Apple's intervention in the car." First reported by Reuters, Fiat Chrysler boss Sergio Marchionne...
Reynolds and Reynolds Acquires Another Co.
April 27, 2015 — So far this year, there have been eight acquisitions in the automotive retail vendor space, the latest deal being completed today by Reynolds and Reynolds. Today’s deal comes on the heels of last week’s announcement that Solera Holdings had acquired...
GM hints at dealer bonus redesign
DETROIT -- General Motors is in the home stretch of what executives call the most extensive makeover of a dealership network in automotive history. Though the requirements of the program rankled many dealers early on, the "multibillion-dollar investment" by GM over...
Yokohama Tire Continues Support For New York Yankees, Los Angeles Angels
Yokohama Tire Corp. (YTC) steps up to the plate this season by sponsoring two Major League Baseball teams: the New York Yankees and Los Angeles Angels. This will be the fifth year for YTC’s sports marketing partnership with the Yankees and its sixth with the Angels....
NACE | CARS Announces Return of Technology & Telematics Forum
NACE | CARS announced the return of the Technology & Telematics Forum (TTF). In its second year, TTF will provide a deep-dive into the future of shops and an overview of emerging technology for the industry. Sponsored by Auto Alliance and ASA, the 2015 program...
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