Sales & Variable OPS
3 Ways to Prepare for the Future and Keep Your Customers Coming Back
Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can get more vehicles through the shop to meet the summer demand. It’s upon us with a vengeance it seems. Every customer has planned that road trip and the cars are...
Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An Internet dealership is neither a virtual store nor a brick-and-mortar dealership that also happens to have a website. A true Internet dealership is an operation...
Celebrate Summer with Vehicle Maintenance
For most parts of the country, summer is heating up! The high temperatures, during this time of year, can be tough on a vehicle, especially if it’s exposed to harsher than usual weather conditions. Many elements on the vehicle should be checked to prevent vehicle...
Optimize Your Website Search for Increased F&I Visibility
A 2014 McKinsey & Company study revealed that almost 90% of customers shopping for vehicles use dealer or OEM websites in the early stages of their decision-making journey. With the endless amount of information available to consumers online, how can your website...
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive dealers need to have a complete understanding of what to expect from their digital marketing efforts to increase their return on investment by engaging and...
Delivering On Your Promises Will Sell More Cars
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide. To add to this...
5 Basic Steps that Help Create an Excellent Customer Service Experience
Over the last seven years I have had the opportunity to be exposed to some good and some not so good service managers. From both I have learned a lot and applied many of the skills that have been taught to me. For the most part all the steps to having good customer...
Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)
Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM shill? The answer isn’t that I’ve gone insane. It’s that I looked deeper into the subject and realized it can be easily turned around...
Implementing Price Increases
Over the years I have seen hundreds, if not thousands of shop owners do irreparable damage to their businesses. This damage occurs when they are mesmerized by the management trainers or consultants who tell them that they can solve all of their problems by raising...
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