Sales & Variable OPS
The Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the more likely you will sell them a vehicle. If you know exactly what they want, what they have been searching and...
Data-Driven Marketing Drives Profit and a Better Customer Experience
In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events, advisory panels, and on their showroom floors. In these discussions, two topics typically emerge—profit and the customer experience. In regard to profit, the discussion...
Increase Sales through Conquesting Consumers Motivated by Open Recalls
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in...
Vboost “My Lead” Program for Auto Dealer Salespeople Turns more Cold Leads into Warm Bodies
HUNTINGTON BEACH, Calif., May 26, 2015 -- Vboost Inc., (www.vboost.com), today announced that, in response to high demand from auto dealers, the company has expanded beyond its core service as a leading auto industry viral marketing company, and launched “My Lead”...
3 Ways Technology Drives Dealers to Succeed
I’ve worked with automotive manufacturers and dealers for more than 20 years, and the same challenges surface over and over again. Corporate teams struggle to successfully roll out new programs and initiatives across their network of highly dispersed dealerships....
Want to Be a Leader? 3 Simple Ways to Act Like One
Being a successful leader is about equal parts skill, intellect, inherent talent—and how you’re perceived. Here are a few simple ways you can adjust your approach, and boost your perceived authority and credibility amongst leadership, and the teams you manage. 1. Beef...
How to Earn Respect as a Leader
In this adaptation from his new book, the CEO of Red Hat, Jim Whitehurst, shares advice for how to build credibility in an organization — especially if you are new to it, have a different background than others on your team, or are not in a position of authority. How...
Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead...
5 Tips On Communicating More Effectively With Women
It’s just a fact of life in the automotive world: listening is essential! One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills. Too often, when a woman visits a car dealer, tire dealer, service...
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