Sales & Variable OPS
Customer Service – The DISC Styles Way!
Everywhere you turn today, you hear about the importance of customer satisfaction. From the bank to the phone company to the video store, every business seems to proclaim “The Customer Is King,” that “People Are Our Business,” that “Your Satisfaction Is Our No.1...
Jump Off the VDP Bandwagon and Meet Your Highest-Value Visitors
Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales. That disconnect is the central problem of automotive...
Boost Your Sales Revenue by Converting Service Customers
Customers are the lifeblood of a dealership, both on the lot and in the service lane. But the nature of the purchase-to-service-to-repurchase relationship is more cyclical than we give it credit for. Recent DMEautomotive research shows customers with more service...
The Up-Tick of the Click: Putting the Rise of Cost Per Click into Perspective
It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013. You can’t go anywhere without being surrounded by folks staring at a screen or tuned into their ear buds. We now travel unfettered by any previous...
Hiring at Dealerships: 5 Steps for Perfecting Your Reference Checks
Do you enjoy a long game of phone tag or relish trying to track someone down after hours of time-consuming effort? If so, ignore this blog; but if you’re like the rest of, let’s say—the majority of people inhabiting this earth, then continue reading. The hiring...
If All Dealerships Look the Same, How Does the Consumer Choose?
Try not to take your eye off the ball when it comes to competing for sales. The manufacturer of your dealership’s brand of car has a very different focus than you do. Remember that if your manufacturer builds Chevrolets and you are a Chevy dealer, you have different...
Try Again
Two of the most important words in our language are “try again”. If you consider every major accomplishment in the world today the individual responsible for it said those words often. Thomas Edison invented the light bulb, and when he stated, he had over 10,000...
Infographic: An Introduction to Cross-Device Customer Journey Mapping
We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers buy on their first...
The Greatest Destroyer of Business: Fear
Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of most sales situations so you really need to understand them and master how to overcome them. Hopefully, you’ll learn to recognize and conquer your own inner...
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