Sales & Variable OPS
Salespeople: Use the CRM and Make More Money!
Dealerships often struggle with one particular part of customer relationship management (CRM) systems: sales employee buy-in. It takes dedication and hard work for members of your sale staff to fully participate in the system. When the staff does fully embrace your...
Building a Best Place to Work
Just imagine walking through the doors of your dealership noticing the happy and smiling faces of your staff. Your customers are providing rave reviews about your dealership and the service department increased business by 30%. Cars are flying off the parking lot and...
Nice listing. What’s next?
As consumer shopping behavior continues to evolve, so should your sales model. It’s important to determine your online needs so you can capitalize on changing customer expectations. And to start, you need to ask yourself a few questions. For example, what online...
We’re All On The Same Team: Parts & Service – Helping Each Other Succeed
Have you ever wondered why Service and Parts Managers don’t get along? In reality, don’t they need each other to succeed? As we examine this, let’s start with some generalizations from dealing with thousands of Service and Parts Managers along with General Managers...
Wanna Chat? What about Now? Now?
A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website experiences, along...
Sales strategies: Developing a starter product for customers
Business-to-business buyers are tougher and more discerning than they were a few years ago. Why? Many say it’s because of the recession, which started in 2008 and lingers to some degree today. Since then, selling into the B2B space has become more difficult. Buyers...
AutoAp Service Provides Recall Data on Dealer Inventory
AutoAp, a mobile-focused automotive software development company, announced the release of Dynamic Recall Management (DRM), an automated service designed to provide dealers with daily recall updates for new- and used-vehicle inventory. AutoAp’s DRM service interfaces...
New Software for Car Dealers Tracks, Corrects Recall Info
Auto recalls have reached such a high level that a company now offers dealers a software system that keeps track of the latest developments. AutoAp has launched Dynamic Recall Management that provides daily recall updates for new and used vehicles. The company says...
5 Top Strategies to Get More Customers Into Your Auto Repair Shop
If you’re searching for automotive repair marketing and advertising strategies, this source is a great start. Owning a small business takes more than daily work. Marketing your message to the right group of people is important. You want paying customers not lurkers....
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