Sales & Variable OPS
Customer Experience Investments More Vital Than Ever
The global commodity slump has hit Australia’s vital mining and oil sectors, and the Aussie dollar has also taken a beating in the last few months, falling more than 40 per cent since reaching a high of $1.10 against the US dollar in 2011 to around US$0.75. In the...
AutoLoop Appoints Scott Kane as Marketing Strategist
AutoLoop, LLC, a leading provider of auto industry marketing and customer relationship management solutions that successfully drive the Sell, Service, Repeat cycle, today announced that Scott Kane
Recalls and Marketing Bad News
One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.
Used Car Market Insights – Week of Apr. 19, 2016
This week’s Black Book Market Insights report looks at last week’s notable trends, which points out that Luxury Cars are seeing the highest depreciation currently of all car segments. Could this be a result of all the off-lease volume
Two Emerging Technologies to Attract In-Market Buyers That Your Dealership Should Consider
The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you might expect. To put it plainly, we’re all looking to digital advertising (electric)
Live Video Walkthroughs: The Next Big Thing in Car Sales?
The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers
Video Content is King on Social Media
There have been many digital marketing articles stating that video content is important. It definitely plays a strong role in humanizing a business – if customers can see the “face” of the company via a video,
KAR Auction Services Announces Dr. Huey Antley to Lead New Data Science Solutions Group
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced the formation of a new Data Science Solutions Group (KAR DataSci).
Black Book: 3 Segments See Price Increases In March
This week’s Black Book Market Insights report looks at where we are with cars and trucks during the peak of the spring season. The most glaring trend is that both cars and trucks are not seeing the same
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