Sales & Variable OPS
How To Build An Auto Repair Business That Runs On Autopilot
Most shop owners I talk with want a business that runs on autopilot. What exactly does that mean? Well, let's start with the true definition. The dictionary defines "autopilot" as a: "device for controlling an aircraft or other vehicle without constant human...
Where Should B2B Spend on Social Advertising
Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creatures in the ways they...
Consumer Complaint Response Is Essential for Dealership Compliance
Establishing a compliance management system (CMS) is not a “one and done” event. Once ownership has implemented compliance programs, begun employee compliance training, and established a culture of compliance at the dealership, the next step is to monitor the...
Why Settle? Help Customers Find the Car They WANT!
AU.TO is a true search engine similar to Google in terms of speed, breadth, and ease of use, but it is tailored specifically for cars, and only cars. Conceived and built with both consumers and dealers in mind, AU.TO aims to improve the shopping experience for...
Turn CRM Into a Moneymaker With Post-Sale Follow-Up
I ran into an old acquaintance at Starbucks a while ago. I had referred him and his wife to a dealer friend a couple of years back, so I casually asked him how the deal had gone for them. He said he’d appreciated how seamless the dealership had made the experience,...
Have You Tracked Your Employee Turnover Lately?
Do you find yourself constantly concerned about retaining your employees and trying to hire the right people to take care of your customers? There has been an awful lot of discussion about this topic and how to become better at your hiring process and pay plans. I...
Know Your Stuff
I believe without any question the service advisor makes the difference in regards to the service and parts department’s profitability. The day of handing a service advisor a pen and saying “here’s your terminal” should be well behind us. The lack of training service...
Used Car Sales & SEO: Two Tales Of Woe
Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I’ll take a walk...
12 Ways to Increase Online Sales
One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to your...
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