Sales & Variable OPS
Getting Something Done Well – Try It Sometime (if you can) – Part 3
This the final slice of my three-part review of “Why Strategy Execution Unravels,” an article printed in the resourceful Harvard Business Review. A comprehensive survey of CEOs and middle management revealed what the authors termed “Myths” regarding how things get...
DMS Inventory – Maximizing Gross Profit
Jim Sinegal, the co-founder of Costco once said, “We want to turn our inventory faster than our people.” There can be two meanings to this quote, the first being, “we hope that our employees will be with us a long time” and the second, “we hope that we turn inventory...
There’s A Lot of Meat on the Bone: Automotive Opportunities Abound!
It is the best of times in the automotive service business. There is so much opportunity out there that for your shop to miss out on it would be a real tragedy. From fixed ops directors, to parts and service managers, to advisors, to techs, to lot porters…all of you...
ADVERTISING: The Power of Resonance!
In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling statistic. Based on Nielsen’s study of 1.7 million ads over a 13 year period, 75% of respondents to a survey could not recall the ad and brand of a...
It’s Time to Get Bi-lingual
In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer 18 in Tampa, Florida, with Peter Leto from Google, Ricky Lopez from David Maus Toyota and David Villa from Auto Dealer Live. The entire session focused on the value of...
Social Media In-House or Outsourced? The Positives & Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to dealerships in search of a way to connect with their target...
Dealers’ “Above The Fold” Website Obsession Could Lose Digital Customers
Today, everyone needs everything faster. Faster food, faster service, faster route to work. Your customers are no exception. If your sales or service department phone rings more than five times, you will likely lose that client. If a customer comes into your showroom...
A Dog with a Note in His Mouth
In the automotive training business you have to constantly try to stay within your own niche. By doing this you are able to move forward when you understand what you plan to teach and not just wing it. In dealing with a pre-owned department you’ll find that the last...
How Much Are You Leaving on the Table?
How effective is my team? How well are we doing on expense management? Are we leaving anything on the table? These questions are asked by every business, in every industry…especially when profitability is challenged or running lower than targeted levels. Most auto...
Join us for Digital Dealer Las Vegas 2021