Sales & Variable OPS
How One Dealership Found the Recipe for Success in Customer Engagement
Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers — customers are constantly barraged with messages from
Rosner Auto Group Retains Helion Technologies to Aid with Dealerships’ Transition and Ongoing IT Services
Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today the addition of the Rosner Auto Group, based in
Auto/Mate Releases Free eBook: The Auto Dealer’s 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I
Auto/Mate Dealership Systems announced today that it is releasing a free eBook for download, titled The Auto Dealer’s 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I.
You Started a Blog, Now What? 6 Next Steps for Maximum Results
Doing something new is always uncomfortable. It elicits a whole range of emotions from fear and anxiety to being excited and enthusiastic. Starting a blog for your business is no walk in the park,
How to Combat Loyalty Program Fatigue
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards
Protect Your Profits from the Unknown
By Jeff Faulkner, Partner, The Rawls Group History tells us that we can lose what we make, in an instant. Looking back just a few short years ago to 2009-2011, it is easy to remember the pain, as countless dealers lost franchises and many lost it all. Those who were...
Car Dealer Overtime Case: From Service Desk to High Court
WASHINGTON (April 18, 2016) — A shorthanded U.S. Supreme Court this week will take up the case of five auto dealership service advisers who sought overtime pay for their 55-hour workweeks. It is a dispute that could have big implications for car dealers and their...
‘If You Can Smell Them, You Can Sell Them’
This is one of my favorite sayings when I am helping our team get on the right page about selling tires. Hands down the best way to sell tires is to LOOK like you are in the tire business. To do this you need to put more effort into your staging strategies and make...
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through local credit union (CU) relationships. A powerful third-party endorsement—a recommendation from someone other than the...
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