Sales & Variable OPS
How to Get Granular With Your Paid Search Geotargeting
Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you if they are, since that might result in clicks from searchers who aren’t near you, or aren’t in the market for a vehicle. Instead of having that happen, your...
“You’re Fired”
Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their labor law claim, they are a right to work state. Interesting part about that is this means you really don't have to have a cause to terminate someone's...
There’s No Cheat Sheet for Referral Selling
Referral selling seems pretty simple, right? All you need to do is tell your salespeople to ask for referrals. Why wouldn’t they latch onto their most powerful sales strategy? After all, referred salespeople: Score every meeting at the level that counts Arrive...
Managed vs Self-Serve Chat
The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communication. Now, the...
Eight Reasons to Sell Auto Parts Online
Today’s consumers expect the ability to research and buy anything online, at any time, on any device. With the continuous rise of online shopping, it’s no surprise that more and more buyers are purchasing factory auto parts online. The benefits, however, aren’t only...
Three Ways Your Dealership Can Attract Millennial Car Shoppers
Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. The automotive industry is increasingly focused on the car-buying habits of the “Millennial” generation: car buyers born after 1980. Dealers have often been led to think...
Chat Generates Leads. But Wait, There’s More!
It's very easy for those of us who have been on both the retail and vendor side of the automotive industry to focus all of our efforts on generating leads and driving sales. It's natural. We all want to sell more cars and leads are often the best path to making that...
Sales Procrastination
You’ve been there before. You might be there right now. You’ve got a laundry list of things that will move the sales process along: You have to follow up with your new prospect, you have to fill out that damn paperwork, and you’ve been meaning to start that sales...
Eight Tips to Help Every New Dealership Internet Manager
It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging. It is also a critical position for your dealership’s success. Here are eight...
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