Sales & Variable OPS
Your Marketing Message: Let Customers Know Your Name Is Not “$199 a Month”
It’s happened to everyone. I can guarantee it’s happened to you within the last 24 hours. What happened? You were exposed to some type of advertisement—and when it was over, the message of who ran the ad was gone. Maybe you remember the offer. You may even remember...
Content Marketing
What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback. This can be done in many different...
In the Middle, it’s the Messaging that Makes Digital Success
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly...
Confirming Appointments Reduces No-Show Rates
Friendly reminders are not just cordial contacts, they’re also good for business. That’s why it’s important to contact dealership service customers to confirm appointments. Doing so enhances the chance of them showing up, according to a study by DealerSocket, a...
IDDS Group Creates Awareness Around Regulatory Practices for Car Dealers
IDDS Group, an automotive consulting company with over 50 years combined experience providing car dealerships with in-depth business support, today announced that it has expanded its services to assist dealerships with requiring certification for all employees in the...
Preempt Lease-End Competition for Your CPO Inventory
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market. To provide context, consider the following market dynamics: Lease...
Preparing to Grow your Internet Department
It’s not the wand that makes the magic happen, but the magician who wields it. All of the tools, solutions, and leads in the world may be necessary to stay competitive, but it is the people you employ that make you profitable. If a dealership is only as good as the...
Humanize Your Online Presence
The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook pages; they’re searching YouTube for product comparisons and even asking friends across social platforms for recommendations. The problem in the...
Do You Have a Business… or Just a Job with More Risks?
When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of the best hamburgers and fried squash I had ever eaten. At the expense of my girlish figure, I would attempt to eat at this burger joint about once a week. The...
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