Sales & Variable OPS
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive dealers need to have a complete understanding of what to expect from their digital marketing efforts to increase their return on investment by engaging and...
Delivering On Your Promises Will Sell More Cars
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide. To add to this...
5 Basic Steps that Help Create an Excellent Customer Service Experience
Over the last seven years I have had the opportunity to be exposed to some good and some not so good service managers. From both I have learned a lot and applied many of the skills that have been taught to me. For the most part all the steps to having good customer...
Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)
Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM shill? The answer isn’t that I’ve gone insane. It’s that I looked deeper into the subject and realized it can be easily turned around...
Implementing Price Increases
Over the years I have seen hundreds, if not thousands of shop owners do irreparable damage to their businesses. This damage occurs when they are mesmerized by the management trainers or consultants who tell them that they can solve all of their problems by raising...
Is Your Dealership Ready for an Automated Data Management Solution?
Dealership data management systems collect and maintain mountains of data about your operation, your customers and your market. There is no doubt about the value of the information contained in those systems in enabling you to make the best possible decisions for...
The Inbound Difference: How to Market When Your Price is Not the Lowest
It’s just not apples-to-apples any more. While you might sell the same shiny new F-150 as the joint down the street, yours comes with a different maintenance plan, financing options, chrome package, floor mats, or other more trivial add-ons. While it’s relatively...
The Three Most Important Components of Dealer Website Chat
On the surface, one might think that website chat systems are very straightforward, that they're all pretty much the same. They're not the same and with one of the three most important components, the differences can be huge. When analyzing the effectness of your chat...
Why You Should Attend Conferences Like Digital Dealer
Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on who and what was going to be in attendance. We’ve attended some automotive conferences in the past where there were more vendors than dealers and the dealers that...
Join us for Digital Dealer Las Vegas 2021