Sales & Variable OPS
Hiring at Dealerships: 5 Steps for Perfecting Your Reference Checks
Do you enjoy a long game of phone tag or relish trying to track someone down after hours of time-consuming effort? If so, ignore this blog; but if you’re like the rest of, let’s say—the majority of people inhabiting this earth, then continue reading. The hiring...
If All Dealerships Look the Same, How Does the Consumer Choose?
Try not to take your eye off the ball when it comes to competing for sales. The manufacturer of your dealership’s brand of car has a very different focus than you do. Remember that if your manufacturer builds Chevrolets and you are a Chevy dealer, you have different...
Try Again
Two of the most important words in our language are “try again”. If you consider every major accomplishment in the world today the individual responsible for it said those words often. Thomas Edison invented the light bulb, and when he stated, he had over 10,000...
Infographic: An Introduction to Cross-Device Customer Journey Mapping
We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers buy on their first...
The Greatest Destroyer of Business: Fear
Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of most sales situations so you really need to understand them and master how to overcome them. Hopefully, you’ll learn to recognize and conquer your own inner...
3 Ways to Prepare for the Future and Keep Your Customers Coming Back
Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can get more vehicles through the shop to meet the summer demand. It’s upon us with a vengeance it seems. Every customer has planned that road trip and the cars are...
Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An Internet dealership is neither a virtual store nor a brick-and-mortar dealership that also happens to have a website. A true Internet dealership is an operation...
Celebrate Summer with Vehicle Maintenance
For most parts of the country, summer is heating up! The high temperatures, during this time of year, can be tough on a vehicle, especially if it’s exposed to harsher than usual weather conditions. Many elements on the vehicle should be checked to prevent vehicle...
Optimize Your Website Search for Increased F&I Visibility
A 2014 McKinsey & Company study revealed that almost 90% of customers shopping for vehicles use dealer or OEM websites in the early stages of their decision-making journey. With the endless amount of information available to consumers online, how can your website...
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