Sales & Variable OPS
How to be a Content Marketing Genius
The biggest challenge many dealerships – or businesses for that matter – encounter when developing strategies to capture the attention of their audiences is how to do it.
DMS Systems and Windows 10
I was recently asked if a dealership should upgrade their computers to Windows 10, and how will it work with their DMS systems and factory? When it comes to change, it is human nature to avoid change.
Employees and Social Media: Minefield or Major Opportunity?
There’s a lot of discussion happening right now in nearly every dealership about employees and social media, and whether to encourage employee participation in social media and content marketing
A 5-Star Reputation for Your Dealership
Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique
Digital Marketing: Google Analytics 101
Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions
Interview with Joel DeNooyer, Dealer, DeNooyer Chevrolet
Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on his own in the early 70s leaving his father’s dealership in western Michigan.
Piggyback Power!
If you employ radio advertising in your marketing plan, ‘piggybacking’ 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a
Best Opportunities to Reduce Costs and Improve Gross in 2016
Other than payroll and floor plan expenses, the spend for supplies and services can consume a large part of a dealership’s revenues. Spending the time to source, quote and negotiate 130 categories of
All Managers Are Not Equal
The Best Ones Are Winning Coaches Most people when asked what a leader looks like respond by identifying various titles such as: certain presidents, maybe senators, scientists, governors, military leaders, various business leaders, and...successful athletic coaches....
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