Sales & Variable OPS
Two Emerging Technologies to Attract In-Market Buyers That Your Dealership Should Consider
The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you might expect. To put it plainly, we’re all looking to digital advertising (electric)
Live Video Walkthroughs: The Next Big Thing in Car Sales?
The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers
Video Content is King on Social Media
There have been many digital marketing articles stating that video content is important. It definitely plays a strong role in humanizing a business – if customers can see the “face” of the company via a video,
KAR Auction Services Announces Dr. Huey Antley to Lead New Data Science Solutions Group
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced the formation of a new Data Science Solutions Group (KAR DataSci).
Black Book: 3 Segments See Price Increases In March
This week’s Black Book Market Insights report looks at where we are with cars and trucks during the peak of the spring season. The most glaring trend is that both cars and trucks are not seeing the same
Used Car Market Insights – Week of Apr. 12, 2016
This week’s Black Book Market Insights report looks at where we are with cars and trucks during the peak of the spring season. The most glaring trend is that both cars and trucks are not seeing the same
Pondering Home Deliveries and Test Drives?
The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience
Loyalty Is Much More Than a Transaction
According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores,
Use Your Strongest Social Media and Build From There
While every business would likely love to be prominent on all social media networks, many that attempt to do so quickly experience burnout. It is possible to have a fully developed presence on the various
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