Sales & Variable OPS
A New Startup Is Taking Used Car Leases Mainstream
If you’ve ever wished that leasing a car or buying a used one was easier, your wish might be about to come true thanks to a San Francisco startup Beepi.
How The Tesla Model 3, Chevy Bolt Will Drop Used EV Prices And Be Great News For Everyone (Except Current Owners)
With the Tesla Model 3 formally announced and Tesla Motors [NASDAQ:TSLA] taking scads of deposits, some have heralded this as the moment that the electric car becomes available to everyone.
Don’t Post Pictures Of Your Customers Online Without Reading This
Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content.
When Does Customer Engagement End?
Adhering to the belief that “customer is king” means more than providing top-notch frontline customer service today. It is not simply about delivering the most innovative products or services anymore.
David Rikess joins ZMOT Auto (Cardinale-Group) as Manager | Retail Performance
The Cardinale-Group of companies is pleased to announce that David Rikess has been named Manager | Retail Performance of ZMOT Auto, effective immediately.
5 Ways to Figure Out What the Heck to Post on Facebook
Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, “What the heck do I post on Facebook to attract more customers?” The answer is a simple one but not so easy to find.
Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become exhausting and demoralizing for most marketers, it’s true that marketing (as a whole) can and should be able
10 Ways to Turn a Lead Into a Sale
You are literally wasting your time and money if you can’t turn a lead into a sale. Two of the most common reasons prospects don’t end up buying include:
3 Tips for Creating a Killer Testimonial Video
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews — they were the most prominent in search engine results and on third party sites.
Join us for Digital Dealer Las Vegas 2021