Sales & Variable OPS
DealerSocket Unveils Mobile CRM Enhancements plus Details on Forthcoming Full-Scale, Integrated Platform for BHPH and Independent Dealers
The company will provide a sneak peek of iDMS and the latest Independent dealership technology at the NABD Annual Conference, May 24-26 in Las Vegas
Wyper, "Tinder For Cars," Takes The Pain Out Of Car Shopping
Wyper, best described as “Tinder for Cars,” is putting the mobile car shopping experience in the fast lane with the first-of-its-kind swipeable mobile search application for buying and selling vehicles
How to Use Digital Marketing to Attract More Leads
Given the meteoric rise of social media, viral marketing, and social commerce over the last few years, it’s safe to say that digital marketing has officially reached maturity. And this trend is only
How to Create Emotionally Appealing Inventory Videos
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way
Ransomware Attacks on the Rise: What Every Dealer Needs to Know
Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen: Your files have been encrypted by TeslaCrypt. Your documents, photos,
The Psychology of CPO
While Tyler is ready to agree to the terms, Sloan is worried about what’ll happen if the vehicle breaks down suddenly and she is stuck on the side of the highway. They both work and are making ends meet
Used Cars Become Bigger Part of TrueCar’s Business
“If you look at our business over the past couple of years, you’ve seen used cars grow every quarter,” TrueCar president and chief executive officer Chip Perry said during the company’s quarterly
Used Car Profit Begins with Acquisition, Not Liquidation
Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more options, it seems the only way for dealers
4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your
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