Sales & Variable OPS
Should Dealers Take Control of the Consumer-Driven Sales Process?
The auto industry is experiencing rapidly evolving consumer expectations in all facets of the sales process. The evolution of these expectations is compelling and creating great change.
Words That Work in Car Dealership E-Mails
Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar, have the opposite effect.
Why Automakers Should Fear Apple, Not Tesla
Tesla Motors gets credit – deservedly so – for lighting a fire under the global auto industry, inspiring carmakers to speed up their product development times and to get serious
What Does a Connected Car Driver Expect from Their Dealership?
Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research
Car Dealers Need Map of Digital World
Find a market niche and dominate it, strategic planning executive advises. Car dealers need a map to get around today’s digital world. So says Paul Whitworth, vice president-business operations for
Collision Repair Education Foundation Announces Fall Collision Career Fair Schedule
As a follow up to the Collision Repair Education Foundation’s successful spring high school and college collision career fairs that took place in 10 cities, the organization has announced six additional career
3 Lessons the Automotive Industry Can Teach All Marketers
The automotive industry is innovative by its very nature, and in an age of increasingly digital consumer engagement, marketers can learn a lot from the trends and strategies of an industry that,
Nicole Archer Named Vice President of Autoniq
Autoniq, a business unit of KAR Auction Services (NYSE: KAR), today announced that Nicole Archer has been named vice president of Autoniq. Archer, who most recently served as director of strategic
Millennials Prefer These Cars to SUVs
Auto loan requests from consumers 35 years old and under have increased to about 34% of the overall market in 2016 from 27% in 2013
Join us for Digital Dealer Las Vegas 2021