Sales & Variable OPS
Key Points, Best Practices If You’re New to Social Media
Let’s face it: finding the right path to successful social media marketing is difficult. Lots of companies invest time and money into platforms to get likes and followers without truly knowing what success
Black Book: Sub-Compact Cars Depreciated Significantly from A Year Ago
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by -0.5% during May. Cars overall saw slightly higher depreciation during May at -1.0%,
YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
The Paradox of Progress
In taking a detour this month I want to share with you something I have been observing in some stores which frankly are holding back business achievement. This article will be a living testament as to why
The Implications of Rising Dealership Real Estate Values
Dealership real estate is an increasingly important factor in dealership valuation. Commercial real estate prices have risen significantly in recent years, and buyers are able to gain very attractive real
Four Ways to Keep Peace in the Family Business
“If I thought my business would hurt my family, I’d sell it!” exclaimed my client. I wish I had a dollar for every time I’ve heard this same concern from business owners. In contrast, the dream for most
izmoauto Solution Provides a Complete Website to Auto Body Shops in Minutes
izmoauto (www.izmoauto.com), today announced the availability of No Assembly Required™ websites for auto body and auto repair shops. These search engine-friendly, mobile-optimized websites are up
Protecting Your Culture in an Age of Entitlement
Entitlement is defined as believing you are owed special rewards, privileges or treatment. In essence entitlement says, “You owe me because I show up and belong, not because I step up
Automark – FCA Digital Case Study
Since 2012 Automark Solutions LLC has been optimizing auto dealer websites for lead generation utilizing a series of plug-in conversion tools.
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