Sales & Variable OPS
Does Your Digital Marketing Include Marketing Automation?
Digital marketing is quickly becoming one of the main methods dealerships use in order to promote their vehicles and services to potential and current clientele. Digital marketing encompasses
The Storytelling Approach to Digital Marketing
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Clicks to Bricks – Transitioning the Online Buyer into the Dealership
Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
How to Recruit and Retain Top Talent
Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Why Your Dealership Website is a Leaky Bucket and How to Fix it Without Changing Website Providers
Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,
MAXDigital and CarGurus Partner to Provide Enhanced Ads to Consumers
In a continued effort to bring transparency to the online car shopping experience, MAXDigital, a leading auto retail SaaS provider, today announced a partnership with CarGurus
DealerSocket Reaffirms Commitment to Independent Dealers with Largest Investment to Date
DealerSocket, provider of a leading automotive technology platform for independent dealers, has released its conference schedule for the remainder of 2016. The company is in the midst
Volvo Car Financial Services Delivers eContracting on the Dealertrack Platform to Volvo Dealers Nationwide
Helping automotive dealers and lenders benefit from the use of digital technologies, Dealertrack today announced that Volvo Car Financial Services is now available
Want to Get a Competitive Advantage? Learn How to Fence!
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse,
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