Sales & Variable OPS
10 Advertising Guidelines That Every Dealer Should Be Familiar With
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get to keep that counts.
Larry Barditch Appointed Area Vice President of Sales for Horsepower 360 Marketing
Horsepower 360 Marketing is pleased to announce the appointment of Larry Barditch to the position of Area Vice President of Sales. He will add over 25 years of success as an entrepreneur
Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
DealersLink Announces Expansion into Illinois
DealersLink, the original data-driven dealer direct sourcing platform, focused on helping car dealers source and acquire the right used vehicles for their retail markets
Master a 3-to-5-Day Time-to-Market for a Centralized Recon Department
Continuous process improvement, an efficiency discipline learned from manufacturing, should drive the modern auto dealership. A good first place to implement this culture is in the reconditioning department.
This Week in Social Media News: Week of September 6, 2016
Snapchat just made things a lot easier for those looking to create customized on-demand geofilters. With its launch of templates that users can now customize directly through its website
Unfair? You Bet It Is…
I don’t think I was in the car business one hour before I heard that catchy little phrase. Sure enough, over the course of my retail career, I suspect I was lied to over and over again by the best of them.
For Maximum Revenue You Must Get Emotional
Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer
Make Dealership Used-Car Ops Faster, More Profitable
Dealerships with strong used-car operations share two things in common. They’ve reduced the cost of acquiring inventory cars and recondition them faster.
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