Sales & Variable OPS
Car Dealers Prefer Sales Traffic Over Training
The results of a 1-question informal survey show how auto-retailing feels about quantity over quality. Over the past 18 months, I’ve done a 1-question survey of about 50 dealership
Firm Urges Dealers to Remain Vigilant in Wake of CFPB Ruling
“Remain vigilant and attentive to consumer business practices” was a compliance firm’s message to dealers regarding last week’s federal appeals court ruling that the Consumer
Survey: Consumers Dissatisfied With How Dealers Resolve Complaints
An online survey of more than 200 adult-aged car buyers found high dissatisfaction levels with how dealers resolve complaints.
How Facebook Ads Help Land the Customers You Want
If you’re staring at disappointing sales numbers from the past couple of months, the first thing I’d ask you is where you’re advertising. Or I might be even more direct and ask how
Use Big Data to Take Business to the Next Level Without Big Problems
In the coming year, dealer principals, general managers, and marketing managers are going to be hearing more and more about the need to use big data—the ability to leverage
The Compliant Manifesto for Dealers
The dictionary defines manifesto as “a declaration of the intentions, motives, or views of an individual or group to promote new ideas with prescriptive notions for carrying
How to Find and Convert More Car Buyers with Digital Marketing
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers
‘Mirroring’ Tech Allows Cars to Work Like Smartphones – but Integration Not yet Seamless
According to the J.D. Power 2016 Smartphone Automotive Mirroring Report released Tuesday, that wish is moving closer to reality.
Black Book Records Largest Weekly YTD Decline in Car Values
Whether a seasonal trend or a sign of things to come, Black Book recorded the largest year-to-date weekly decline in car values last week. Trucks also recorded a sizable drop in values.
Join us for Digital Dealer Las Vegas 2021