Sales & Variable OPS
Dare to Be Different with Your Marketing
Have you seen the new Annie Leibovitz ad campaign for the 2017 Lincoln Continental yet? The photography is stunning. The imagery conveys a sense of authenticity,
Digital Car Buyers Mean More Showroom Traffic, Not Less
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability
More Data More Problems: 3 Big Data Problems & How To Solve Them
“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the scale of performance measurement tactics,
Rapid Recon’s New Performance Reports Drives Recon Best Practices
Rapid Recon, the undisputed leader in time-to-market reconditioning workflow software for auto dealerships, announced today the release of its new average-days-in-recon graphical
Clarivoy’s Proprietary TV Analytics Solution Selected by Auto Dealers as Finalist for DrivingSales Most Innovative Dealership Solution
Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, today announced that the company’s proprietary TV Analytics
The Driverless Future: Where Does Auto Repair Fit into the Future?
For those of you who are used to talking to cars, the future will be status quo for you. Imagine that you arrive at work and are greeted by a barrage of eager customers who have made
Airbags No Longer a Published "Feature"
Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature? Those days are gone; at least on the Swapalease.com marketplace.
Balise Auto Group Continues Expansion with Help From Helion Automotive Technologies’ IT Improvements
Helion Automotive Technologies announced today that New England based Balise Auto Group has enjoyed tremendous growth in the past four years, with some help from improvements
Train ‘Em Up! Teach Your Sales Staff to Be Better on the Phone
Whether your inbound sales calls are routed to a Business Development Center or your sales staff, your employees should be properly trained to answer calls before they pick up
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