Sales & Variable OPS
What a Great Idea! But Did It Make YOU Any Money?
By far the most popular article I’ve written for Dealer magazine over the past five years was the one published in April 2016.
Don’t Use a Band-Aid When What You Really Need Are Stitches!
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me?
New "Amazon of Auto Sites" To Pair Shoppers & Cars With Personality Testing
Our cars, like our clothing, are an extension of our personality. But, unlike the fashion world — where sites like JustFab and StyleGenie simplify the shopping process by pairing its shoppers with wardrobes
Lead Change to Lead the Market
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.
Knapheide Inventory Now Searchable with Work Truck Solutions
Work Truck Solutions, the premier online platform for commercial truck inventory searches by body type and chassis, has partnered with Knapheide Manufacturing Company,
![Think Tank Tuesday : How to Overcome These 5 Viruses [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/11/ThinkTankTuesday-Header-110116-400x250.png)
Think Tank Tuesday : How to Overcome These 5 Viruses [VIDEO]
Do you have one of these 5 marketing viruses? It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to
FCC Vote Means Internet Providers Need Permission To Share Your Data
“It’s the consumers’ information. How it is used should be the consumers’ choice.” So said FCC Chairman Tom Wheeler as the commission adopted rules requiring Internet service providers
Smartphone Support A Major Factor For Driving Car Sales: Report
Forget car-to-car communication or even cutting-edge infotainment systems with voice activation. According to a new report from JD Power, when it comes to connected car technology,
New Car Sales Drop Sharply in October
Consumers continue to flock to new car showrooms, but in fewer numbers this month. With October drawing to a close, industry analysts are predicting sales will be down as much as 6%
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